How to best advertise small business – word of mouth is best, right?
Any thoughts about marketing a small tour business? I have good word of mouth, but it is in a single community and I need to expand beyond that circle to grow the business. Face to face presentations are best from my experience, but difficult to be in many places at once. How about direct mailings and web advertising (Google ad words?) Any insight is appreciated!
Marth
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If you’re a little bigger than small, but smaller than midsize. You might also try cable television advertising. In a suburban area, a 30-second spot might cost only $15-$25. In a small town it might cost as little as $2-$3. Making your commercial might cost you anywhere from $1500 to $2500.
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